Even though social media is generally free or low cost, your not-for-profit should apply staffing resources to it wisely. Review and potentially revise your social media strategy at least once a year, prioritizing frequent posting to platforms your supporters use most. If you don’t have a social media policy, create one that outlines what can and can’t be said on your organization’s account and staffers’ personal pages. Also routinely scan posts and comments, as well as off-platform chatter that mentions your nonprofit. Having a crisis plan in place can help you respond quickly and minimize loss of support if an incident occurs.